Logset and Minusa renewed their dealership agreement
March 15th 2018
FOREST MACHINE MANUFACTURER HAS A NEW STRATEGY IN BRAZIL
Logset Oy and Brazilian Logset dealer Minusa Tratorpecas Ltda (Minusa) have renewed their dealership agreement in Brazil. Minusa, who has been a Logset dealer since 2013, will continue working as a Logset dealer in the state of Santa Catarina located in Southern Brazil, as well as in other states excluding the states of Paraná and Rio Grande do Sul.
Minusa has focused on selling Logset harvester heads to different track-based machines. Logset’s TH harvester heads are well suited for the pine forest areas in southern Brazil. Harvester head Logset TH65 Euca, designed for eucalyptus trees, is also a good option for the Brazilian market. Minusa has a capable after sales department, and the customer satisfaction figures in Santa Catarina have been high.
- Our cooperation with Minusa in Santa Catarina has worked well and we’ve managed to create a network of happy customers in the area. Minusa’s well-trained personnel can easily increase Logset’s market share in the area. However, their focus on the northern parts of the country is the most important part of the renewed agreement. Today, Logset has two dealers in Brazil. Together they are able to cover the whole country, and this new strategy will serve the customers in Brazil even better, says Logset’s Managing Director Jussi Malmi.
Managing Director of Minusa Giuseppe Rosa agrees:
- Through this renewed agreement, we have better opportunities to develop our sales in the northern parts of Brazil. Up north, Logset harvester heads designed for eucalyptus are a good fit for the track-based machines we offer in Santa Catarina. Minusa remains strong and has built an excellent rating for Logset products that have a reputation for being reliable and efficient. The high repurchase rate of our customers proves that Minusa's ability to serve customers is superior to our competitors.
The Expoforest exhibition in São Paulo in April will be the next project shared between Logset and Minusa. During the exhibition, Minusa will present the Case CX 130 and CX 180 base machines customized by Minusa to meet the challenges of the forest. The base machines will be equipped with Logset TH45 and TH65 harvester heads, featuring the Logset TOC-MD control system.